Place in the easiest method feasible, organic Search Engine Optimization is actually SEO carried out by hand utilizing absolutely no dark loath techniques, absolutely no underhand techniques with no automatic scripting. It’s the finest type of optimizing your site with regard to the advantage of search engines like google, whilst nevertheless keeping curiosity for the website visitors, as well as carried out nicely it’s precisely the matter that search engines like google are searching for inside a web site. After they think it is they’ll incentive your website along with much better ratings as well as enhanced jobs inside the search results webpages. Through the span of this short article it will likely be known as merely SEO.

Knowing the various Search Engines

Knowing Search engines like google as well as their own common idea is essential in order to using efficient Search Engine Optimization techniques. Search engines like google allow their own people to key in a particular term or even phrase, referred to as key phrases. As soon as posted, just about all webpages that contains individuals key phrases which are available in the actual research engine’s listing tend to be detailed about the internet search engine outcome webpages. Every web page is actually “ranked” based on relevance, recognition and some additional elements. Consequently, theoretically, the greater appropriate a webpage would be to confirmed key phrase the much more likely it’ll seem towards the top of the actual entries.

Presenting The actual Internet Search Engine Bots

An additional essential aspect to consider regarding search engines like google is actually they don’t make use of actual individuals to spider the actual vast amounts of web sites as well as assess exactly how appropriate they’re. Rather these people make use of automatic software program known as the “spider” or perhaps a “bot” which will this particular function much faster. The actual information how the internet search engine utilizes to look for the position of the web site tend to be known as algorithms as well as regarding the actual main engines like google, Google as well as Windows Live Messenger these types of algorithms tend to be transformed regularly. The actual modifications and also the details from the algorithms aren’t launched towards the open public to be able to avoid dark loath SEOs through manipulating their own websites to achieve the actual the surface of the heap in spite of that contains in order to info highly relevant to the actual research issue or even key phrase.

Optimizing With regard to Search engines like google – Optimizing With regard to Site visitors

Obviously somewhat, most of us scanning this post are most likely responsible associated with changing the webpages to satisfy the actual vagaries associated with search engines like google however it should be carried out inside a good as well as natural method. All of us realize that optimizing a webpage solely with regard to the advantage of search engines like google bots might enormously take away in the real worth from the website for your site visitors. Search engines like google appreciate this as well, therefore the actual development from the algorithms. Along with every brand new formula produced as well as generally trademarked through engines like google, we’re obtaining nearer to the framework where websites tend to be truly evaluated on the worth in order to site visitors. It might seem like a good Isaac Asimov book however the algorithms and also the bots tend to be essentially getting much more human being such as.

Fundamental Aspects of Search Engine Optimization

The particular ways of optimizing your site tend to be preserved with regard to an additional post, however the fundamental aspects of a good SEO marketing campaign tend to be divided in to upon web page as well as away web page optimisation methods. Upon web page Search Engine Optimization consists of elements such as key phrase addition, content material optimisation, web page framework etc… while the primary adding element associated with away web page optimisation is actually backlinks. There are various elements in order to all these places and various SEOs provides you with different home elevators that elements would be the the majority of highly relevant to obtain greater ratings. These types of considerable variations within viewpoint happen simply because no one is for certain from the formula requirements.

The advantages of Search Engine Optimization

Search Engine Optimization has become the most appropriate method to carry out Internet marketing. It’s extremely economical, may deliver long-term outcomes and also the prospects this creates tend to be choose within as well as specific. This particular doesn’t imply a person shouldn’t think about testing out option ways of marketing your website. For a lot of, banner ad ads, press announcements (can really supply included in a good Search Engine Optimization marketing campaign because well), Pay Per Click (PPC) strategies as well as backed entries convince extremely advantageous as well as such as these types of can help your own site’s recognition.

In order to Price Usefulness And also to Existence

The price usefulness is actually very easily decided whenever you consider the possible of the Search Engine Optimization marketing campaign when compared to technique that lots of think about to become the following smartest thing – Pay Per Click (PPC). The PPC marketing campaign will often set you back anyplace upwards associated with 5 pennies for each customer produced. Which means that for each 1000 site visitors you obtain you’ll have compensated $50. A few pretty fundamental Search Engine Optimization focus on an internet site that contains 10 webpages may produce this sort of visitors from month to month fairly rapidly.

$50 doesn’t seem a lot however think about that you simply spend this particular in a single 30 days to get the required a thousand site visitors. Within the room of the 12 months you’ll have compensated $600, and so forth. Right now think about that you’re contending for any fairly aggressive key phrase and also you discover you’ll want to end up being having to pay no less than 50 pennies for each click on to create simply the main one 1000 mouse clicks inside a 30 days. Suddenly you’re having to pay $6000 each year and also you continue to be just obtaining a thousand mouse clicks each month. $6000 may purchase a person a great deal associated with Search Engine Optimization function and you ought to discover that inside a couple of months you’re producing much more visitors utilizing Search Engine Optimization.

Specific Prospects of Search Engine Optimization

Specific prospects would be the greatest kind of prospects you will get. This means how the people to your website happen to be susceptible towards the fundamental subject of the website and therefore are thinking about exactly what you need to state. This means that they’ll end up being prone to buy products or even providers out of your website, click affiliate marketer hyperlinks or even click on Search engines advertisements in order to enable you to get income. Simply because Search Engine Optimization prospects tend to be actually trying to find the subject that the website pertains to you’re assured that they’re thinking about what ever you’re providing. To begin with these people research utilizing key phrases highly relevant to your website. Then they browse the explanation as well as title of the website which additional substances their own curiosity about the actual web page under consideration as well as click the hyperlink. Currently they’ve turn out to be extremely vunerable to the actual information of the web site.

Therefore Remember…Search Engine Optimization is really a webmaster’s finest device however handled terribly it may rapidly inflate inside your encounter.

But in search engines, like Google or Bing, they still have indexed page of my site, and still drive some traffic. Of course, those organic traffic can not reach the page and just see the newborn site. It’s really not professional and I believe they won’t come back again.

With Google cache and zimbio helps, I can get some of my pages. But because I change the permalinks, current URL and previous URL is not same. It need to redirect traffic from old URL to the new one. That’s why it need the page redirection.

What is page redirection and why would you want to use it?

Page redirection is mapping old URL to the new URL. Not all of you get same experience like I said above, but sometimes for improvement, you need to renama a page or move some files to different folder. These actions make you need the redirection, and still keep your visitors get what they want on your site.

Now that you renamed your page, you just created a symphony of issues for yourself, for your users and for your position in search engine results.

Linking issues:

You will have to point every link on your site to the new page name. If your site is small, it should not be a big deal, but if your site is large, you will inevitably make mistakes, mainly forgetting a link or two. This will result in visitors getting the dreaded “404 page not found” error when clicking on your links, robots (also know as crawlers or spiders) avoiding you, etc. Also, if you are heavily relying on visitors from search engines, then again, people will get a “404 page not found error”.

Let’s use the previous example, for a long time your page1.htm was indexed by major search engines. If someone types “custom usb drives” in a search engine box, your page shows up on the first search results screen. That is fantastic, only if someone clicks on the link, they will be pointed to page1.htm, not to custom_usb_drives.htm, because the first page is the one in the search engine’s index. It will take time, sometimes months, before the search engines update their indexes with your new page name.

Lost Page Rank (PR) issues:

Google developed a proprietary algorithm that assigns a Page Rank (PR) to every page on the web. PR is a number from 1 to 10 (10 being the ideal) and is intended to be a representation of how useful and popular a given page is. PR is influenced by many factors, one of the crucial ones being Link Popularity. Link Popularity is a representation of how many “quality” or “relevant” sites link to your page. Without getting into too much detail, it is increasingly difficult and time consuming to achieve a high PR for your pages, especially if you don’t have a really unique website with exceptional and highly sought after content. If you are merely operating a commercial site, in a competitive market (such as selling custom branded USB drives, as in our example), then it takes a lot of time and hard work to build a good page PR.

When you rename a page and discard the old page, you also discard the PR of the page. Your renamed page will be seen as a totally new page, with 0 PR.

Not recommended solution

1. Duplicate content.
   First thing that probably comes in you mind is: well, why can’t you just duplicate the page and let nature take its course. In other words, you will have two identical pages, one named page1.htm and one custom_usb_drives.htm. This gives you time to update all links and the search engines will eventually index the new page.This solution is not viable because search engines will penalize you quite badly, ‘thinking’ that you are trying to scam them by using the ‘duplicate content’ technique.
2. Custom error message.
   You could create a custom error page. However, you will lose rankings on the next search engine update as the file will appear to be non-existent. As discussed above, it could be some time before the page with the new name will be indexed and will appear in people’s searches. Also, your web site visitors will be frustrated by the fact that they now have to dig through your site to find the desired information.
3. An HTML Meta redirect.
   You could implement a so called Meta refresh in a blank or customized page that has the name of the old page (in our example, page1.htm) that points to the new page. The redirect can be instant, or delayed by a predetermine amount of time. The delayed redirect has the advantage that you can place an extra message, such as “please be aware that the page you are looking for changed location….. etc., etc…. you will be redirected automatically to the new location.In the past, this was probably the most used technique.
   Without getting into the mechanics of the Meta redirect, which is basically a META tag statement you ad to your HEADER section, know that there are also Java Script techniques that achieve similar results.

   What is bad about this is that this is a technique often used by spammers to trick search engines and it should be avoided, unless the page is in a section of your site that isn’t indexed (also known as spidered or crawled). Search engine spammers create a page that is optimized for certain keywords and phrases – it usually has no real content. The page is then picked up by some search engines, but when a visitor clicks on the search engine entry, they are redirected to another site, often unrelated. Most search engines have filters to detect this. Using this form of search engine deception will see a site eventually banned or penalized by major players such as Google.

The recommended redirect strategy  – 301 Redirect

A 301 redirect is the most efficient, visitor friendly, robot (spider, crawler) friendly and search engine friendly solution around for web sites that are hosted on servers running Apache. If you are not sure, check with your hosting provider.

A 301 redirect is just a set of commands you type into your .htaccess file.

When a visitor (whether human or robotic) requests a web page via any means, your web server checks for a .htaccess file. The .htaccess file contains specific instructions for certain requests, including security, redirection issues and how to handle certain errors.

The code “301″ is interpreted as “moved permanently“. After the code, the URL of the missing or renamed page is noted, followed by a space, then followed by the new location or file name.

First of all, you’ll need to find the .htaccess file in the root directory of where all your web pages are stored. If there is no .htaccess file there, you can create one with Notepad or a similar application. Make sure when you name the file that you remember to put the “.” at the beginning of the file name. This file has no tail extension.

Some hosting providers offer redirect services through their “control panels”, so you don’t have to perform low level changes on the .htaccess file itself. Instead, they provide a user friendly interface for this. Check with your hosting provider to see what the optimal way to perform a 301 redirect is in your case. I will continue the article with the barebones solution.

If there is a .htaccess file already in existence with lines of code present, be very careful not to change any existing line unless you are familiar with the functions of the file.

Scroll down past all the existing code, leave a line space, then create a new line that follows this example:

redirect 301 /folder/page1.htm http://www.you.com/folder/custom_usb_drives.htm

It’s as easy as that. Save the file, upload it back into your web and test it out by typing in the old address to the page you’ve changed. You should be instantly and seamlessly transported to the new location.

Notes: Be sure not to add “http://www” to the first part of the statement – just put the path from the top level of your site to the page. Also ensure that you leave a single space between these elements:

redirect 301 (the instruction that the page has moved)
/folder/page1.htm (the original folder path and file name)
http://www.you.com/folder/custom_usb_drives.htm (new path and file name)

The same format applies not only to renamed files, but also to files moved to a different location.

The 301 redirect is the safest way to preserve your rankings. On the next indexing (crawling, spidering), the search engine robot will obey the rule indicated in your .htaccess file and index the new page name every time a link or its internal database tries to access the old page. In the next update (again, this could take months), the old file name and path will be dropped and replaced with the new one. Sometimes you may see alternating old/new file names during the transition period, along with some possible fluctuations in rankings as things settle. Don’t panic, this is normal.

What if your site is hosted on a Microsoft IIS server instead?

If you have access to the server, do this: In internet services manager, right click on the file or folder you wish to redirect. Select the radio titled “a redirection to a URL”. Enter the redirection page, check “The exact url entered above” and the “A permanent redirection for this resource”. Click “Apply”.

If you do not have access to the server, ask your host to point you into the right direction.

For WordPress User :

If you are wordrpess user, the simple way is using plugin to manage your 301 redirection. Some plugin that I think good (my personal opinion) in help your redirection :

1. Redirection
2. Simple 301 Redirects
3. Blogger 301 Redirect. Even its name blogger 301 redirect, but this plugin work both in blogger and wordpress.

In conclusion, the best and the most transparent way (to both human and robotic users) to rename and move files on your web site, while preserving your search engine ranks is the 301 redirect.

So, what things that you must in SEO do by yourself in SEO ??

Keyword Research
You must decide what keyword for your product or services. Please act like your customer and think what keyword will they type and will drive them to your sites / blogs ??? A keyword can be one word, two or more words. More spesific keyword usually preferred.

Write down as many as keywords you can think of. Discuss with your team or partners. Do not forget to think the alternative words. Consider geographical phrases if they are important to your customer (e.g. “web design Bandung”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.

Then filter those keyword. Choose best two keyword phrases that you think would be searched for most people. But please remember about high competition keyword. Higher competition mean harder to get top rankings in that keywords. These 2 keywords can be update in the future, depend on the condition. No need to waster your effort to compete with something that you can beat. Use Google Webmaster tools to see which keywords that bring more traffic in your sites.

Web Content
Web content mean all the words / texts, images and video on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords.

Some tips about keywords placement :

• Place your keywords in headings, at the beginning of the heading is preferred. You at least need to put your keyword with H1, H2 and H3 tags. These tags is most important tags in SEO.
• Include keywords in the first and in the last sentence of your content.
• Bold or italicise keyword
• Put your keyword in link, internal link or external link.
• Put your keyword in your title ( in HTML title tag ).
• Put your keyword as alt text for your images.

Links
Search engines consider each link as vote of popularity for your sites. It will improve your rankings. For internal links, you must design a good navigation or linking for each page. Avoid too much internal links to one page.  External links is important. But for the latest update of Google, the most important is quality of the links. Not the quantity. External links that come into your sites should be relevant with your keywords. 1 quality backlink is more usefull than 100 backlinks without any relevant for your keyword.

Monitoring
Monitor your rankings in Google every months ( week )by typing your keywords  phrase into Google search box, and recording your ranking. Note it. Also try to see stats from hosting, like AWStats. You also can use Google analytics for monitoring.

Do all SEO part above repeatly. If your chosen keyword not bring good result, change it. Do all over again, start from keyword research until monitoring. If your rankings climb up, just improve your content or links. By do it all things by yourself, you will find that SEO is interesting.

I try to find out by browsing and ask in webmaster related forum about this. Finally I found out the information, it tell that Google have updated their API (Application Programming Interface).
The old API :

http://toolbarqueries.google.com/search

change to :

http://toolbarqueries.google.com/tbr

This informatin mean I must edit/change the parameter in my SEOQuake plugin. The step that I do :

1. Right click in the SEOQuake icon, you can find it in bottom right of browser, or top left on the seoquake toolbar.
2. Click on Preference
3. In the first tab (Parameter), choose Google Pagerank, and then click Edit button. You will find the old parameter :

[NAME]=Google pagerank
[TITLE]=PR
[URL_R]=http://toolbarqueries.google.com/search?client=navclient-auto&hl=en&ch={gchecksum}&ie=UTF-8&oe=UTF-8&features=Rank&q=info:{url|encode}
[REGEXP]=Rank_.*?:.*?:(\d+)

4. Change it to :

[NAME]=Google pagerank
[TITLE]=PR
[URL_R]=http://toolbarqueries.google.com/tbr?client=navclient-auto&hl=en&ch={gchecksum}&ie=UTF-8&oe=UTF-8&features=Rank&q=info:{url|encode}
[REGEXP]=Rank_.*?:.*?:(\d+)

5. Then click Save.

After do these steps you will find that the SEOQuake plugin can show the PR normally.