Posts Tagged ‘Pursuit’

The Pursuit of the Lightbulb Moment

Creating something out of nothing happens to be one of the hardest things to do but that is what creative people choose to do for a living.  The pursuit of the lightbulb moment is that journey that creative people make and what keeps a lot of them fired up more than the arriving at the final design project destination. What design teams go through along the way to the final design commonly asks of the creative people in them a tremendous amount of intuitive deciphering. Otherwise known as groki