Posts Tagged ‘search engine’

What Every CMO Should Know About SEO

Search engine optimization (SEO) is no longer a secret weapon of cutting-edge, web savvy marketers. Even traditional companies have to make sure search engines like Google and Yahoo find them consistently-- because search engines are the primary way prospects and influencers learn about products and services. Too often, companies ignore search optimization or shelve requests for it simply because senior management does not understand it well enough to provide the necessary leadership and supp